Netflix crackdown on password sharing widens and now more expensive

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Netflix begins crackdown on password sharing It introduced new fees in four countries - Canada, New Zealand, Portugal and Spain - that charge accounts for sharing members outside of a single household.

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The company, the world's largest subscription streaming service. Pledged to investors for months that the project would be launched widely. But it comes after years of hesitation about password sharing, with Netflix once tweeting that "love is sharing passwords" and founder Reed Hastings explaining in 2016 that he loves it when people share Netflix.

But last year, Netflix began testing the method. "Monetizing account sharing" after recording deepest subscriber loss in a decade With more than 230 million members worldwide, Netflix believes it has more than 100 million accounts shared.

On Wednesday, Netflix said it had introduced sub-account fees. "For additional members" in Canada, New Zealand, Portugal and Spain, effective the same day, following a pattern that Netflix has been testing in a few Latin American countries since last year.

The billing will ask members who have an active membership in addition to One "primary position" to pay extra for one or two sub-accounts. (Click here for more details on Netflix's account sharing policy.)